How to Properly Prepare for an Interview
05/03/2024
Discover how we prepare to conduct high-quality interviews. Although this format may seem simple at first glance, its execution requires precise expertise. That's why we are revealing the essential keys to a successful interview here.
Interviews are powerful tools for capturing stories, opinions, and expertise. Whether for reports, podcasts, promotional videos, or documentaries, good preparation is essential to ensure the success of the interview.
I. Understand the Interview's Objective
Before you start planning the interview, it is crucial to understand its objective. What message do you want to convey? What information do you want to obtain from the interviewee? Having a clear vision of what you want to accomplish will help you structure your questions and guide the conversation effectively.
II. Conduct Thorough Research
Learn about the interviewee, their background, achievements, and opinions on the topics you will discuss. This will allow you to ask relevant questions and engage in a meaningful conversation. Additionally, showing your knowledge of their work helps build trust and encourages open participation.
III. Prepare a List of Questions
Develop a list of questions based on your objective and research. Ensure your questions are clear, open-ended, and likely to generate detailed responses. Avoid closed questions that limit answers to a simple "yes" or "no." Also, prepare follow-up questions to delve deeper into interesting points.
IV. Choose the Right Environment
Select a quiet and comfortable place to conduct the interview, where you will not be interrupted. Ensure the lighting and acoustics are suitable for optimal audio and video quality. If conducting an in-person interview, consider the background and camera setup for an aesthetically pleasing presentation.
V. Test the Equipment
Before starting the interview, make sure all the equipment is working correctly. Check microphones, cameras, and audio recorders to avoid technical issues during the interview. Conduct a sound and image test to adjust levels and settings as needed.
VI. Establish a Connection with the Interviewee
Before starting the interview, take the time to establish a connection with the interviewee. Have an informal conversation to relax the atmosphere and create a trustful environment. Explain the interview process and encourage the interviewee to express themselves freely.
VII. Guide the Conversation Flexibly
During the interview, guide the conversation flexibly while remaining open to spontaneous responses from the interviewee. Ask your questions in an orderly manner, but be ready to improvise based on the answers and turns of the conversation. Listen attentively and respond empathetically to encourage authentic communication.
VIII. Respect Timing and Ethical Guidelines
Respect the agreed timing for the interview and avoid exceeding the allotted time unless necessary and agreed upon with the interviewee. Also, respect ethical guidelines, such as informed consent, confidentiality, and privacy. Ensure you have the interviewee's permission to record and broadcast the interview according to the agreed terms.
Conclusion
Good preparation is key to a successful interview. By understanding the interview's objective, conducting thorough research, preparing relevant questions, choosing the right environment, testing the equipment, establishing a connection with the interviewee, guiding the conversation flexibly, and respecting timing and ethical guidelines, you will maximize your chances of capturing authentic and engaging stories. Whether to inform, entertain, inspire, or educate, a well-prepared interview is a powerful tool for sharing stories and knowledge with your audience.